Firstly, to refresh my mind it would be best to start off with a definition of what SEO is from a previous post I did. According to (Brick Marketing, 2014) it is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field (Brick Marketing, 2014).
Basically you have to make sure you're putting the right content on your webpages so that it would come up in high listing in the search engines when people search for it.
I found an article simply explaining what Search engines are looking for which may help a company when optimizing there website.
Here are some DO'S, as in DO make sure that your website contains the following according to (Searchenginewatch, 2014).
1) Content - This takes into consideration the text, theme and words that are on the page.
For example, keyword research. It is important to know what words people are searching for, BEFORE you start writing your content so that you can generate traffic through search (Wordstream, 2014). In relation to Simplified Education it would be wise to find out what parents search into Google when they are looking for a tutor for around their area.
Another issue with content is making sure that your content is actually organized correctly. For example, This is good for SEO and is good for visitors (because it helps visitors find the content on your page easily (Worstream, 2014).
2) Secondly is User performance. This simply refers to how fast does your site work and if it works properly (Searchenginewatch, 2014)
The article also makes references to some DON'Ts in when optimizing your website.
1) Keyword stuffing. This is a technique used by Web designers to overload keywords onto a Web page so that the search engines will read the page as being relevant in a Web search (Webopedia, 2014). (Webopedia, 2014) also state a company can be penalized from practising this technique.
2) Poor user experience. This deals with your content as stated before. Things that prevent you from having a poor user experience are issues such as too many ads on your page and making it difficult for users to find content (Searchenginewatch, 2014).
Another issue with optimizing is your domain name. (Searchenginewatch, 2014) state you should try having keywords in your URL. Because by having keywords in your domain it will help in that high listing on the search engines.
Lastly something simple a company can do is just choose a simple domain name. This strategy is more of a strategy that is helping the visitors however, rather than the search engines. By choosing a simple domain name visitors will remember your website more when they search for it.
Source: Search Engine Watch, 2014
Overall, researching issues that deal with Search Engine Optimization really helped understand what it takes for a company to ensure that they have a high search listing. It also brought in good tips Simplified Education should take when optimizing there current dull website.
References
Brick Marketing (2014) "Define search engine optimization" [Online] <http://www.brickmarketing.com/define-search-engine-optimization.htm> [Accessed March 5th 2014]
Search Engine Watch (2014) "SEO Basics: 8 Essentials when optimizing your site" [Online] <http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site> [Accessed June 4th 2014]
Webopedia (2014) "http://www.webopedia.com/TERM/K/keyword_stuffing.html" [Online] <http://www.webopedia.com/TERM/K/keyword_stuffing.html> [Accessed June 4th 2014]
Wordstream (2014) "What Is SEO Content? A Beginner's Guide to Creating Content for SEO" [Online] http://www.wordstream.com/blog/ws/2012/01/17/seo-content-beginners-guide#what-is-seo-content [Accessed June 4th 2014]
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