Okay, so my task for today is to investigate the e-mails that one of my
fellow peers in my Digital Marketing class receive. Upon searching
through my peer's mailbox of e-mails, we found this one. An e-mail
reminding her to get her postmark to the North Pole!!Honestly, the e-mail is quite attractive with its excellent use of traditional Christmas colours and the fact that this Santa Clause is about as accurate as Santa could look; the landing page does do the job in catching my attention.
This e-mail wasn't personalised to my peer and it doesn't really come as a surprise considering it was most likely a spam or bulk e-mail as she can't recognise how this e-mail made it through to her inbox. This is most likely true due to the fact I personally don't know a majority of 20 somethings still writing to Santa.
The subject line in this e-mail is a decent call-to-action as "3 more Days for the North Pole Postmark!" is quite eye grabbing as the count-down aspect does heighten that Christmassy feeling and I would actually click if I was eager to send off a postmark. However there is no where boldly on the e-mail stated to show you where to click so I just clicked anywhere!
Upon clicking on the e-mail there is another call-to-action shown below.
Along with examplar postcards from Santa
Here is a link that discusses permission marketing
http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html
