So, in this post, I aim to point out some interesting and different points from the article on why any business big or small should make it an interest to have a consistently updated blog to support their website.
1) Firstly, every business could easily set up a Facebook page with the latest update of what is happening within their business, express their thoughts and feelings etc. through status updates however you are only limited by a Facebook post, having a blog allows the user to expand on their thoughts and feelings and really get this across to users.
2) Another aspect that benefits a blog is by having a really strong opinionated voice. Readers want a blog with a distinct style, something that is not typical of 6:00 pm news.
3) Word count is critical on blogging. The Huffington Post states blogs should be between 500 to 800 words and with anything else people will start to lose interest.
4) Having a blog will be beneficial for improving your rankings on search engine results pages this is because the Search Engines crave new content and a blog allows you to create new content that will be indexed by Google.
References
Maxwell, C 2013, 'BLOGGING FOR BUSINESS', Director (00123242), 66, 7, pp. 67-71, Business Source Premier, EBSCOhost, viewed 3 March 2014
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